The Prima Donna Pompadour in this Season's Blue



Seasons change and so do fashion colours and this season's dominant blue is opal - seen right. This retro pastel is seen on the Prima Donna Pompadour.

The brand new fabric seen on the Pompadour - charmeuse - is silky smooth. This Prima Donna bra features tone-on-tone details and embroidery for a fresh, summery feel.

The Prima Donna Pompadour is perfect for the larger bosom and is available in sizes 36-40, cups D-G. And find the matching briefs in sizes L-XXL. 


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Heat Up Valentine's with this Scarlet Treat



The Madison line by Prima Donna is one that our clients love. It's perfect for a larger bosom and fits many shapes thanks to its three-panel design. And just in time for Valentine's Day, we're offering it in scarlet.

The Prima Donna Madison is patterned with tone-on-tone checks on the bottom of each cup and around the band and by stunning floral lace on the top of each cup. Find these motifs carried onto the bottoms, also available.

The Madison by Prima Donna is available up to a G cup and the bottoms are available up to XXL. Heat up your Valentine's night with this scarlet delight.


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Nostalgia by Prima Donna



We don't generally daydream of bygone eras in fashion - we're pretty happy right where we are, but if history looked like this Prima Donna design, we might just start.

Today's feature is on this new piece by Prima Donna - the Nostalgia. This stunning bra and brief combination is available in the imperial purple seen right.

This design is great on a full bosom and has detailing reminiscent of some of the detailing seen on corsets like the ruching on the trim. A semi-transparent teardrop flock pattern adorns the cups.

The Prima Donna Nostalgia is available in 32 - 40 cups C - G and the briefs come in sizes S - XL.


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Congratulations to Prima Donna



Prima Donna is a very popular brand at Secret Drawers Lingerie. Our customers looking for exquisite beauty and femininity in a range of sizes often find what they're looking for in Prima Donna.

And we're so pleased that Prima Donna is a finalist in the Full Bust Bra of the Year category at the UK Lingerie Awards 2012. The UK Lingerie Awards is considered one of the most important events on the British intimate apparel calendar.

So congratulations to Prima Donna on getting the recognition we know they deserve. Our customers keep voting for them one bra at a time.


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Symphony Seduction by Prima Donna



Lingerie is about many things. Sometimes it's about silhouette, sometimes it's about comfort, sometimes it's about the design seen under a gauzy blouse.

And sometimes lingerie is about seduction.

And if you ever forget that, Prima Donna's Symphony is here to remind you. Symphony is a brand new design by Prima Donna that is now available in-store.

This new bra is available in sophisticated fumy grey with warm ochre tints. Find the Prima Donna Symphony in sizes 36 - 42, cups C - H and in matching briefs L - XXL.


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Summer Glows with the Prima Donna Satin



Less is more beautiful with the classic design of the Satin from Prima Donna. This new arrival is smooth and luxurious in its timeless simplicity. The seamless design works perfectly under thin fabrics like the summer frocks we're revived from our wardrobe.

The Prima Donna Satin is designed with the larger bosom in mind and so is available in sizes 36 - 40, cups C - F in the colour summer glow. Summer glow looks natural and uncluttered against sun-kissed skin and is invisible under sheer fabrics.


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New Prima Donna - A La Folie



The Prima Donna Twist collection often showcases designs meant to flatter the fuller figure. Prima Donna knows how to make a piece that holds and shapes in all the right ways and today's new bra is no exception: the a la Folie.

A la Folie is a très French design - mais oui! In fact, we think you'll find it makes you feel just a little more feminine and romantic by wearing it. The cutout details on the the cups are echoed in transparent swatches on the pant.

Find the Prima Donna a la Folie in sizes 34-44 cups C-F with matching briefs in sizes M-XL.


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Prima Donna Eclipse's Spring



The Eclipse, part of the Twist collection, is our latest Prima Donna in-store. This new piece is an understated dappled-gray with a double spaghetti strap (strap not shown).

The Prima Donna Twist Eclipse uses the softest fabric in a firm, yet yielding cup. The cup is cut to give a rounded shape to the breast. The matching bottoms are briefs.

Find the Eclipse in sizes 34 - 38 in cups C - F and the matching briefs come in sizes M - XXL. Add something new to your spring wardrobe today.


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The Prima Donna Wonderland



Planning for the Spring? Need the perfect uplifting bra for under your new, spring frock? We have what you need: the Prima Donna Wonderland.


This bra isn't just an average foundation piece, the Prima Donna Wonderland is a stunning showpiece that can be your secret, or on display for the other in your life. It's a piece that says that you're here and you're not afraid to celebrate your femininity.

The Prima Donna Wonderland has a double-spaghetti strap and is finished with playful bows. The stunning embroidery is continued on the back. It's specifically designed with the larger bosom in mind and is available in sizes 36 - 40, cups D - F. We are also carrying matching briefs and g-string bottoms.


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Prima Donna Deauville - New Fashion Colour



We are privileged to offer some of the finest lines of lingerie from around the world, and this includes Belgium-born Prima Donna.

In the spring we introduced you to the Prima Donna Deauville, in crocus. Well this design has been so popular, we've brought it in a winter fashion colour as well: fumy grey (below).


It's no wonder we've found it popular - it's the best-selling Prima Donna design ever, with one being sold every two minutes worldwide.

This design is popular not only for it's fashionability but also for its fit and function. And we've got sizing to fit everyone in 32 D - 42 H cups with briefs in L-XXXL to match. Join us in-store to see why the Prima Donna Deauville is so popular.


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New Prima Donna Twist - Comic Strip



One of our most popular lines is the Prima Donna Twist and this week marks the introduction of a new Prima  Donna Twist piece: Comic Strip.

The Comic Strip is an addition to Prima Donna's molded cup category of bras, which is preferred by many.

These bras provide flawless, smooth, seam-free lines underneath t-shirts and other thin fabrics.

The Comic Strip is lightly padded and is in a woven fabric designed to offer soft-strap comfort in larger cup sizes: From 34 C - 38 F. We have bottoms available in both a brief and thong.

Come in and see how you look in this winter's fashion colour: Slate.


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New Prima Donna - The Endor



It feels like we haven't seen nearly enough new Prima Donna in Secret Drawers Lingerie lately, but the Endor, it seems, was worth the wait.

Endor is the beautiful, new line from Prima Donna's bridal collection. Rest assured, those not in the wedding isle are welcome to wear it as well.

The Prima Donna Endor is in a natural ivory that looks stunning against any skin tone. A semi-spiral pattern tops the delicate embroidery on the cups. Diamonds wander the edges and straps creating angled and scalloped lines.

And this full-cup bra is perfect for the larger-breasted woman. We're carrying the Endor in sizes 36 C - 42 G and even have the bottoms to match.

Join us in-store to try on this pure and elegant look.


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Is a Bra Right for You? - The T-Shirt Bra



At Secret Drawers Lingerie we work hard to bring in the latest fashion styles and shades as well as traditional designs and colours to cover all your lingerie needs. And sometimes clients fall in love with a particular piece at first sight, but that doesn't always mean it's the the right bra for them.

The T-Shirt Bra

Recently, t-shirt bras have become very popular. T-shirt bras are typically seamless with a molded cup to create a smooth line across the breast so no seam shows through a thin shirt. These bras are not padded, per se, but their cup is molded into what the maker feels is the perfect breast shape.

The Good and the Bad About the T-Shirt Bra

That is both the good and the bad news. The good thing about a molded cup is the seamless look with enhanced curves; the unfortunate thing is it's harder to get a universal fit. That molded "perfect breast" doesn't necessarily suit every body type. A poorly-fitting cup can pucker and show bulges or dents in a silhouette.

Additionally, many of these bras are a demi-cup, which means there isn't full coverage of the breast. This design provides enhanced cleavage, but for some women this may make it more likely they will fall through the middle of the bra, which isn't really a good look for anyone.

The Good News

The good news is we have several t-shirt bras to choose from, and of course, many others as well. To look your best, the important thing to remember is a superb fit, even if it isn't perfectly seamless under your summer tank top. (See more lingerie tips here.)

Seen right: Pure, by Chantelle; left: Coup de Foudre by Prima Donna.


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Crocus in the Spring - New Prima Donna



We get asked, from time to time, about lingerie in colours other than black, white or beige. While those three colours are the staple of many an underwear drawer, everyone needs something chosen for indulgence and beauty over utility.


Above is the brand new Prima Donna Deauville in this season's must-have fashion colour: crocus. Crocus particularly compliments the tanned skin of summer (although we recommend you get that tan from a bottle and not the beach).

The Prima Donna Deauville is embroidered with decorative leaves through to the scalloped edging on the cup and strap. This is one strap you don't have to worry about hiding - it's an accessory all on its own.

As usual, Prima Donna has created a design with a larger-bosom in mind. We're carrying this figure-friendly look in sizes 34 - 42, cups C - H. The briefs, with tummy-flattering panels of embroidery hugging the hips and angled down the front, are also available.

It's time. Join us in-store to see the crocus' of spring.


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Enter for Your Chance to Cruise



Secret Drawers Lingerie is proud to support the Comox Valley Soropimists while, at the same time, possibly giving you a chance to win a cruise.

We are giving away three tickets to the Soroptimist's drawing for a cruise for two Sep. 24 - Oct. 1.

Cruise Vacation Details

The prize:
  • Cruise (4 nights) from Vancouver to San Diego in a veranda cabin on Holland America's MS Zuiderdam
  • Transfer to Las Vegas (2 nights)
  • Return flight from Las Vegas to Vancouver
Includes taxes and fees.

    Enter to Win

    To enter to win a raffle ticket leave a comment here, on our Underwear Matters blog, on our Facebook page or visit us in-store. Make sure you include a way to contact you in your comment. One entry per person, please.

    Entries must be in by midnight May 8, 2011. Check back for the ticket winners. The cruise drawing is on May 13, 2011.

    Pack for Your Cruise

    To look great on the desk, check out the new designs for summer: Hanky Panky's new spring colours, silken creations by Kenan and Mary Green, Chantelle and Prima Donna.


    Good luck!


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    New Prima Donna Twist - Coup de Foudre



    This week the postman brought us a Twist, a Prima Donna Twist to be exact.


    This is the Coup de Foudre, the new Prima Donna Twist design. The Coup de Foudre mixes comfortable, smooth fabric with a trendy, retro print and contemporary palette.

    In the tradition of fine Prima Donna design, this look flatters the fuller-bosom so we're carrying the Coup de Foudre up to 44 E cup in blue opal. To accompany the look, we're also carrying the full brief, which covers the tummy for a slimming effect.

    Not sure if the Coup de Foudre is for you? No problem, stop by and see us and we'll find something that is.


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    Looking for Spring? Try a Garden Party by Prima Donna



    We admit, spring isn't here just yet, but that doesn't mean we can't have a Prima Donna set of underwear to get us into a warm weather state of mind.


    This week brings the arrival of Garden Party by Prima Donna. This trendy, peacock blue piece has a very subtle tone-on-tone floral pattern over the molded cup and a large, decorative ring where the cup meets the strap for a distinctive look.

    The Prima Donna Twist line designs with a larger breast in mind and we're carrying this design in 30 F to 42 E sizing with underwear to match.

    We can't recommend wearing only your underwear to a garden party, but it's possible that with new lingerie you might get invited to more of them. Don't say we didn't warn you that underwear matters.


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    New Arrival - Prima Donna - Kolyma



    Here's a peak of a new piece that we think will throw your mind forward instantly into Spring. The Prima Donna Kolyma is an explosion of colour and embroidery.

    The Prima Donna Kolyma has arrived at Secret Drawers Lingerie this week and it's available in lapis blue. This piece is designed for the larger bust from 38 D to 44 H cups and we are also carrying the matching brief.This piece is going to look great under flowing Spring outfits.

    Love the design so much you want to show everyone? Try the camisole dress in sizes medium to xxlarge.


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    Meet Estar McMillan – The Woman Behind the Window



    December marks the Walk the Windows contest in downtown Courtenay so it’s the perfect time to talk about E. M. Interior Design, the firm behind the window displays of Secret Drawers Lingerie.

    Seen above: Chantelle bra with CASS body-shaper and a Diamond Tea robe.
    Estar McMillan is the woman behind E. M. Interior Design and we always look forward to seeing her monthly vignettes. She shows a deft hand in creating seasonal displays featuring our products in sophisticated and fun ways. We sat down with McMillan to learn more about her design ideals.
    “I make it (the window design) exude what we’re selling… my goal is to make it sensual, flirty, but not over the top or cheesy,” says McMillan, “I try hard to make it as classy as I can. It’s beautiful product; it’s a joy to be able to work with it. And every time my client is happy, I’m happy.”
    McMillan started working with us about a year ago and immediately she was a natural fit.
    “I really believe in their philosophy in dressing from the inside out, so I think about that all the time when I do the windows. It speaks loudly,” says McMillan.
    Seen above: Prima Donna bra and panty, Chantelle bra and panty and Naked underwear for men.
    The stunning window designs show our lingerie in its most desirous light. Her creative talent really shines; and maybe most creative of all is her ability to reuse, repurpose and even create some of the stunning elements seen in our windows. This season’s five-foot high snowflakes are her latest creation.
    “I use my imagination a lot in a time when the economy is a bit tricky. It’s important not to throw everything out and start over. I believe design should be affordable for everyone not just people with money.”
    And it seems that McMillan is as happy working with us as we are working with her,
    “Pulling all the elements together, the plan of the space, and the materials for the end product: it’s a passion; it’s a joy. Lighting, colour, everything we use… (I love) helping people see the vision and see how pleased they are with the end product, it’s the compliments when they’re thrilled with the job.”
    And while her designs are always topics of conversation for both us and our clients, we’ll give McMillan and her designs the last words,
    “I like to let my work speak for itself.”
    You can contact E. M. Interior Design at emid1027@shaw.ca.

    [Remember, voting for your favorite window display enters you to win a $1000 downtown shopping spree other other great prizes. Come by and vote today.]


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    Prima Donna Lingerie: Putting Women of All Sizes First



    Prima Donna comes from the Italian, literally meaning first lady. And while a president's wife rarely makes an appearance at Secret Drawers Lingerie, we do feel that our Prima Donna lingerie puts women first.


    Some lingerie lines are cheeky enough to size only the slightest of women, but the beautiful Prima Donna Stockholm, above, is available all the way up to an H cup. It arrived just this week and comes in ocean blue, with matching thongs and panties available.

    Prima Donna is known for its fine embroidery and romantic feel. It's designed to flatter a woman's curvaceous body. Wearers tell us they feel seductive in this luxurious line, beautifully adorning figures of all types.

    And with looks like the Stockholm, any woman wearing it knows that she is put first.


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