On the heels of the Chantelle Hedona, the Chantelle Pure is new in-store and shares the same understated, smooth look.

The Pure is part of Chantelle's spring-summer 2011 collection and as in the Promesse design, we are carrying it in golden beige. This clean-cut bra is designed to look seamless under the t-shirts we're all unpacking for the warmer weather.

This lingerie might disappear against many a skin tone were it not for the shimmering stripes knit around both the bra and pant. And speaking of pant, we have both the brief and thong on offer.

Chantelle calls this collection:

. . . a new vision of the French Allure . . . Chantelle Lingerie is simple, yet a staple essential for a woman’s wardrobe. It is the symbol of elegance. With its perfectly proportioned and balanced lines, this modern and graphic silhouette embodies the Parisian style.

And any time we can be accused of having Parisian style without paying the plane fare, we'll take it.